November 06, 2014

Stetson + Shakey Graves.

17 days ago
November 04, 2014

Vintage Stetson Stratoliner hatboxes

19 days ago
October 31, 2014

A year in the making, we joined forces with tattoo artist Josh Lord to create three hat styles adorned with his original artwork.  Read more about the collaboration below.

“Stetson has a long history in helping men achieve their personal style,” says Stetson Art Director TJ McCoy. “This collaboration ensures that we will continue to stay relevant by being something new, something fresh, and really helping highlight the fact that we’re interested in the art and culture of tattoos. The collaboration with Josh Lord is especially fascinating because I think in a lot of ways, tattooing plays on the same idea of finding THE particular style THAT is right for men or women, and then helping people achieve a look.”

“When Stetson approached me to collaborate, I was excited about the concept of how art lays on a hat similar to the way that tattoos sit on a body,” Lord says. “Everything you design tattoo-wise has to take into consideration how the art flows with the contortions of the body and the hat was a new challenge for me.”

“In so many ways hat making mirrors tattooing,” says McCoy. “A tattooer has an understanding of dimension. Also in the same way that Josh approaches a client and figures out the perfect piece for him or her, a hatter approaches a customer by figuring out what face shape they have and what kind of look they’re going for.”

The similarities extend to the hand-craftsmanship that goes both into creating a hat or a tattoo. “I feel like especially for our generation, people think that things are made by pressing a button but at Stetson a lot of our process still involves a lot of handwork,” McCoy says. “Stetson hats go through over 36 hand-applied steps.”

Before one of those steps occurred Lord researched imagery, took apart a few hats to see how the material flowed, and drew and drew and drew. “Working with my hands has always been something that I’ve loved,” Lord says. “Craftsmanship has been more important to me than art. Knowing the craft that goes into hat making made me want to show through my art and effort that I completely respect and am in awe of the hat maker. This was my very first haberdashery gig and I thought for a long time ‘about the right imagery’. In the end I was inspired by this idea of a predator.”

He decked out black and white trilby hats in a snake coiled around feathers. His third offering is a golden cockroach atop a green cap. “To me the cockroach represents the tattooing industry because it was a seedy trade that grew from the streets but we made good, eventually. We’re golden now—but we’re still cockroaches.”

SHOP THE STETSON x JOSH LORD COLLECTION HERE.

see the original article here.

23 days ago
October 27, 2014

Introducing: Josh Lord x Stetson

27 days ago
October 20, 2014

Announcing the Stetson x Josh Lord collaboration.

one month ago
October 08, 2014

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We met up with some of the guys that help make The Race of Gentlemen happen back in June to shoot an ad for Inked Magazine to help get the word out about the event.  We had such a good time driving cars and motorcycles all over the beach, we decided to head down to the event in October as well.

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If you’ve never heard of, or attended The Race of Gentlemen before, we can promise that you have never been to an event quite like it.  Taking place in Wildwood, NJ, an otherwise sleepy tourist attraction well into their off-season, TROG attendees re-ignite the town one last time with loud engines, great music, and a beach bonfire.

People drive in from all over the country with their trailered pre-1935 cars and pre-1948 motorcycles for 48 hours of pretending CVT engines don’t really exist and an opportunity to race the vehicles they tirelessly work on throughout the year…on the beach.

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While there is a trophy and a few other incentives if you win (we think), there’s more camaraderie than competition here.  From stalled vehicles to motor issues, drivers were quick to jump in to help each other whether they were shop-mates or total strangers.

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Although there’s no denying that the cars and motorcycles at this event are truly something to admire, there is no race without the gentlemen.  Check out the guys that help make it happen below.

Mel & Hollywood

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Nick, the MC

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Sean of the Oilers Car Club

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John, “Slim”, and E.J. of Ray’s Hot Rods

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"Elrod" of the Oilers Car Club

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We’d like to thank the men and women who welcomed us into their world, took us behind the scenes, and special thank you to those who took us for a spin in their cars.  Without your hard work and passion, this event would not be possible.  

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Hats seen throughout this story are available here, herehere, and here.

All photos by FindOrion

one month ago
October 07, 2014

@johnforlife @egotrippingout of @rayshotrods head to head at #theraceofgentlemen. Stay tuned for full story on Stetson.com

one month ago
September 30, 2014

Shakey Graves performing “Hard Wired” off his upcoming album “And the War Came” live at the Stetson Showroom.

one month ago
September 29, 2014

One of our favorite parts about the Center Stage program here at Stetson is hearing the unique stories that every artist we’ve featured has.  Some are the third generation in their family to reach for Stetson, while others fall in love with the fact that they are still hand crafted in the USA, 150 years later.

Shakey Graves, an Austin native, has hilarious stories from the road and some interesting things he can’t leave home without.  Read on below.

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1.      How much of the year do you spend on the road?

I can’t even remember, as of this year the road has thankfully become all-consuming.  Currently I get to go home about ten days a month, so we are roaming something like 250 days out of the year.

2.       What city/venue do you most look forward to?

Gosh that’s tough, there are many winners.  Every time I can get to the City Museum in St. Louis my life gets little better.  It’s like an apocalyptic jungle gym of human beauty…it has to be my favorite place in the United States.  I am also a huge bowler so Ive got to visit Mahall’s in Cleveland (which happens to be a great venue and food destination as well)…The Hamilton in DC is a real treat as well…amazing staff, wonderful club.

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3.       Give us a good tour story.

A few days before my 26th birthday, I was on my first big support tour with Old Crow Medicine show in the Maritime providences of Canada and met a wonderful man named Farmer Ted.  He and his wife had come to the show and afterwards I happened to run into them at a Halifax pub.  He explained that he had actually built me a custom cigar box guitar and amplifier but had left them at home because he thought that we wouldn’t meet.  Turned out that he lives in a town called Antigonish which was smack dab on my way back home and he explained that his wife worked at the pub in town and and the stars aligned in such a way that I was driving through it on my birthday.  So alone, in Canada on my birthday I suddenly found myself with a wonderful instant family, drinking beer and eating curry in a quaint Canadian pub.  Not only was the cigar box guitar an amazing and unique piece of art, the whole experience was one of the most meaningful gifts Ive received…I learned that sometimes, family is where you find it.

4.       Tour essentials?  What can’t you leave home without?

Dice, guitar picks, assorted hats, knee high moccasins (just in case), a suit, a disturbing amount of underwear, not enough socks, my custom louisville slugger, and at least one empty bag for to fill with all the magic charms, coffee mugs, truck nuts, bandanas, magnets, and stickers I acquire.

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5.       When did a hat become part of your “uniform”?

January 1st 2007….seriously, I couldnt handle hats before then and suddenly I awoke into a new year, found an old hat in a friends car and suddenly it fit in every way.  Hats found me.

6.       Why Stetson?

Why settle for anything less?

7.       Any specific inspiration/influence for this upcoming album?  Do you have a songwriting “process” or is it an ongoing thing?

This album is all about getting what you wish for and all of the horrible beauty that comes along with that.  I wished for the road and it found me, I wished for love and I found it, and the two ripped at each other throughout the writing process, in the end I really let the songs unfold naturally and it actually took a direction that suprised me in many ways.  It’s a massive departure from my past recordings yet it is still very much done in the classic Shakey way, at home, with friends, flaws and all.

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8.       What creative outlets/hobbies do you have outside of music?

Bowling, drawing, and gossip.

9.       Why did you choose to go it alone?  Did you ever consider having a full band or was Shakey Graves always a solo project?

It’s always been a solo project, but again there’s a reason its named “Shakey Graves” and not Alejandro Rose-Garcia.  I’ve always wanted the project to be as flexible as possible, and some of the main reasons I did it alone was that I hadn’t found the right people and I was very picky about the sound I wanted to present to the world.  All of my old recordings were me singing with me singing with me et cetera, and this new one I actually let go of all my anal retentive ways and started to explore what my vision of a band is.

10.   “I can’t go a day without ______________.”  

My busted up Canon FTB

one month ago
September 24, 2014

Carolyn Murphy wearing Stetson hat.  Glamour Magazine, September 2014

2 months ago
2 months ago
September 22, 2014

Shakey Graves performing “Wild Card” live at the Stetson showroom

2 months ago
September 09, 2014

Shakey Graves performing “Where a Boy Once Stood” off of his upcoming album “And the War Came” live at the Stetson Showroom.

2 months ago
August 25, 2014

@kendalljenner in our black Santa Fe hat for DuJour Magazine | available on www.stetson.com

3 months ago
August 14, 2014

our signature “Last Drop” tipping.

3 months ago
August 07, 2014

thirtymilesout:

Charles J. Belden (1887-1966)

was born into a wealthy California family. His Grandfather was an early pioneer in California who made millions in real estate Charles attended the Massachusetts institute of Technology and became fascinated with the new art form of photography. Many of his photos were taken of family and friends at his family’s Pitchfork Ranch in Wyoming. Charles was also an early pioneer in the use of aircraft in game management and helped the Wyoming Game and Fish commission by conducting aerial photography to count large herds. A special thanks to the family of Charles J. Belden and the University of Wyoming for aiding us in publishing these amazing photos.

3 months ago
August 06, 2014

Do not miss The Race of Gentlemen this year October 3, 4, 5 2014 in Wildwood NJ!

3 months ago
July 29, 2014

Actor Corey Stoll wearing the Stetson Modesto in GQ Magazine.  Aug 2014

3 months ago
July 21, 2014

thirtymilesout:

The Wrangler

source and date unknown

4 months ago
4 months ago